On behalf of Grouvice, we (a team composed of Julieta Collart, Julie Grant, Weston McVicker, Damian Wolfgram and myself) explored the emerging on-demand mobile service space for home maintenance repairs. Our market insight research focused on the homeowner customer segment and the experiences they have when deciding to hire service professionals for home maintenance needs. We hypothesized that homeowners would be easy to convert to a Grouvice customer if we are able to identify the meaningful positive experiences associated with home maintenance.

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The same team worked together to create a marketing plan that outlines a 6‐month‐go‐to‐market strategy for Grouvice’s Phase 2 launch, set to commence in the summer of 2015. The plan was developed with two goals in mind:

To generate a sense of security and harmony while raising awareness of Grouvice’s mission and offerings
To promote accomplishment and freedom for our clients to stimulate customer acquisition and retention